Attracting customers is easy, although increasingly expensive. CAC continues to grow.
The great challenge is to get that customer back a second time, a third time and many more. You need to increase LTV per customer.
Many brands are seeing loyalty as the best option to maintain profitability. However they are struggling to connect with their customers and achieve true loyalty.
Existing approaches don't work well. It´s neccesary to start at the beginning: unequivocally identify every single customer in all the sales channels: online, physical stores and social to know everything about them and be able to offer them personalized experiences.